Privacy policy

Privacy Policy

This Privacy Policy explains how K-Beauty Ave collects, uses, and shares your personal information when you visit or make a purchase from kbeautyave.com (the “Site”). By using the Site, you agree to the practices outlined in this Privacy Policy.

Personal Information We Collect

When you visit the Site, we may automatically collect certain information about your device and browsing activities, including:

  • Device Information: Details such as your web browser, IP address, time zone, and cookies installed on your device.
  • Browsing Data: Information about the pages or products you view, referring websites or search terms, and your interactions with the Site.

How We Collect Device Information:

  • Cookies: Data files placed on your device, often including an anonymous unique identifier. Learn more at All About Cookies.
  • Log Files: Records of actions taken on the Site, including IP addresses, browser types, ISPs, referring/exit pages, and timestamps.
  • Web Beacons, Tags, and Pixels: Electronic files that track how you browse the Site.

When you make or attempt to make a purchase on the Site, we also collect additional information (“Order Information”):

  • Name
  • Billing and shipping addresses
  • Payment details, including credit card numbers
  • Email address
  • Phone number

Collectively, “Personal Information” includes both Device Information and Order Information.

How We Use Your Personal Information

We use your Personal Information for the following purposes:

  1. To process and fulfill your orders, including payment processing, shipping arrangements, and order confirmations/invoices.
  2. To communicate with you.
  3. To screen for potential fraud or suspicious transactions.
  4. To provide marketing communications that align with your preferences.

Device Information is specifically used to:

  • Detect and mitigate risks and fraud (e.g., analyzing IP addresses).
  • Improve and optimize the Site, including assessing browsing behavior and marketing campaign performance.

Sharing Your Personal Information

We may share your Personal Information with trusted third-party service providers to support our business operations. Key providers include:

  • Shopify: Our e-commerce platform. For more details, review Shopify’s Privacy Policy.
  • Google Analytics: Used to analyze site usage. Learn more here or opt out here.

We may also share your Personal Information to comply with applicable laws, respond to lawful requests, or protect our rights, property, or safety.

Behavioral Advertising

We use your Personal Information to deliver targeted advertisements and marketing messages. To learn more about targeted advertising, visit the Network Advertising Initiative.

Opt-out of Targeted Advertising: