Identifying your skin type is essential for selecting the right products. Here's a simple guide:

• Dry Skin: Feels tight, flaky, or rough; lacks natural oils.Oily Skin: Shiny appearance, prone to clogged pores and acne.
• Combination Skin: Dry in some areas (like cheeks), oily in others (like the T-zone).
• Sensitive Skin: Easily irritated by products, redness, or stinging sensations.
• Normal Skin: Balanced oil and hydration levels, minimal blemishes.

If you're unsure, consult our team or try our products designed for all skin types!

Follow this step-by-step routine for the best results:

• Cleanser: Start with a gentle face wash to remove impurities.
• Toner: Balance your skin’s pH and prep it for treatment products.
• Essence/Serum: Target specific skin concerns with concentrated formulas.
• Moisturizer: Lock in hydration to keep your skin soft and smooth.
• Sunscreen (Morning Only): Protect your skin from harmful UV rays.
  

At night, consider adding a nourishing mask or treatment cream.

Double cleansing is a two-step process:

1. Use an oil-based cleanser to remove makeup, sunscreen, and excess oil.
2. Follow with a water-based cleanser to remove dirt, sweat, and impurities.

It’s especially beneficial for those who wear makeup or sunscreen daily.

Exfoliation removes dead skin cells and promotes a brighter complexion.

• For sensitive skin, exfoliate once a week.
• For normal or oily skin, 2–3 times a week is sufficient.

Over-exfoliation can cause irritation, so be gentle with your skin.

Yes! UV rays can penetrate windows and cause skin damage over time. Use a broad-spectrum sunscreen with SPF 30 or higher daily, even indoors.

Korean sheet masks provide an instant hydration boost and help deliver active ingredients deep into your skin. They are perfect for targeting specific concerns like dryness, dullness, or fine lines. Use them 2–3 times a week or as needed for glowing skin.

Look for products with ingredients like:

• Vitamin C: Brightens skin and fades dark spots.
• Niacinamide: Improves overall tone and reduces redness.
• Licorice Root Extract: A natural brightening agent.
• AHA/BHA: Promotes cell turnover to even out skin tone.

Consistency is key—use these products daily and apply sunscreen to prevent further pigmentation.

If you have sensitive skin, avoid:

• Harsh alcohols (drying).
• Artificial fragrances or dyes.
• High concentrations of acids (like AHAs/BHAs).
• Essential oils, which can cause irritation in some individuals.

Opt for gentle, fragrance-free, and hypoallergenic products.

Absolutely! We recommend products with these acne-fighting ingredients:

• Salicylic Acid: Helps unclog pores and reduce breakouts.
• Tea Tree Oil: A natural antibacterial agent.
• Centella Asiatica (Cica): Soothes inflammation and promotes healing.
• Niacinamide: Reduces oil production and calms redness.

Explore our acne-focused collection for targeted treatments and everyday essentials.

To combat fine lines and wrinkles, use products containing:

• Retinol: Boosts collagen production and smooths skin texture.
• Peptides: Support skin elasticity and firmness.
• Hyaluronic Acid: Deeply hydrates and plumps skin.
• Ginseng Extract: A traditional Korean ingredient for revitalizing tired skin.

Consistency with a morning and evening routine will help maintain a youthful glow.

Yes! We carry a variety of vegan and cruelty-free products. Look for the vegan or cruelty-free labels on the product pages for easy identification.

Absolutely! Our products are designed for all genders and are suitable for anyone looking to improve their skin health. Men can benefit from our hydrating cleansers, anti-aging serums, and soothing moisturizers tailored to various skin concerns.